I’m absolutely obsessed with merino. The comfort. The fact that it’s odour-free (great for a sweaty guy like me!) The moisture wicking qualities—see previous point! It’s warm in winter and cool in summer. It’s the perfect fabric, in my view. In fact, I rarely wear anything else when I’m not in my corporate clobber.
Being obsessed with the stuff and having owned over a dozen merino wool t-shirts lead me to putting together a pretty long list of improvements I’d make on the t-shirts currently on the market. And that’s why I am setting out to create the ultimate merino t-shirt. Something that’s perfect for hiking and is equally suited to being paired up with a pair of jeans on the weekend.
If you’d like to follow along and hear more, feel free to drop your email address below and I’ll keep you up to date. Don’t worry, I’m not going to spam you—expect an email no more than once a week, probably less than that while we’re madly working on samples. 🙂 ~ Paul